Fiat 500 Barbie Concept

The Fiat 500 makes headlines once more, as befits an authentic Made in Italy icon.

It's a fashionista car but quite tongue-in-cheek and with lots of charm: just like Barbie® herself.
The gleaming paintwork resembles varnish and definitely makes for a shock effect, achieved with deep lacquered colour using ultra fine aluminium plunged in deep, up-to-the-minute pink. The seating is upholstered in strikingly soft fabrics: silver laminated Alcantara® is not only trendy but plush to the touch and its glimmer bounces as far as the roof panel.
There are mats enhanced with natural silk yarn and sleek viscose, not to mention lip glosses in brilliant colours stored in the glove compartment, plus a LED-decked vanity mirror to ensure perfect application.

The car has more features than a crown has jewels! Crystals sparkle on interior bezels, hubcaps, outer window mouldings and antenna and even outline the doll's famed silhouette on the pillars. Lastly, this Fiat 500 the Barbie show car also has its own glossy cover, featuring the distinctive Sixties version of the Fiat 500 and a Barbie® autograph.


Roberto Giolito, creator of the Fiat 500, had this to say about the Mattel-Fiat partnership scheme: "All-American Ms Barbie® already has a number of 'transport solutions' available, like thundering GTs and motor homes with endless accessories.
So if she's spotted a 500 and wants one as a gift for this landmark birthday, it's a signal typical of modern times that there's a renewed need for dreaming the simple things in life, which give so much, allow us to lighten up, thrill who's born beautiful or just feels beautiful, but doesn't have to prove anything.

The Barbie® already has everything. Sleek Barbie® is a looker, smart enough to listen to everyone, a universal ambassador opting for a car that never divides but frees everyone from having to declare their social status.

Fiat 500C

Fiat 500C

A worldwide preview of the Fiat 500C. Evocative of "freedom and emotion", this original 'cabriolet' pays homage to the open-top 1957 model whilst offering leading-edge solutions for mechanical units, powerplants and interior comfort. All this in authentic Fiat tradition giving access to higher segment engineering and technology hitherto unheard of.

Featuring an innovative softtop - a fully fledged window to the sky - the new Fiat 500C comes in the same size as the basic model (3.55 m x 1.65 m x 1.49 m) and the same three powerplants: the 1.3 liter 75 HP Multijet Turbodiesel coupled to a 5-speed manual transmission and the two 1.2 liter 69 HP and 1.4 liter 100 HP gasoline engines, available with either manual or robotized Dualogic transmission. Providing different features, all three engine types are generously sized, have a brilliant temperament and offer high performance based on sophisticated technology. Standard features include stubborn reliability and environmental friendliness.

Moreover, as proof of Fiat Automobiles commitment to ecology and sustainable mobility, the new Fiat 500C incorporates the innovative "Start&Stop" system, a device controlling momentary engine shutdown and subsequent reignition. To this end, at every stop when shifting to neutral and releasing the clutch, the engine is switched off and then restarted simply by selecting a gear.


Created by the Fiat Styling Center and manufactured at the Tichy plant in Poland, the Fiat 500C is of the "open source" design, implying the addition of new functions to a highly successful existing product. Indeed, the Fiat 500C incorporates all the strong points of the basic model, namely top-of-segment safety features, 4-adult seat habitability and generous luggage space combined with excellent loadability also with the soft top fully open, thanks to a clever parallelogram hinge device.

A highly original exercise in design, the softtop of the Fiat 500C stands out for its refined electrically operated linkage and engineering solutions of great quality and finish, such as the glass backlight and the built-in center high mounted stop light. Available in three colors (ivory, red and black), this original soft top will be matched with several bodywork color schemes, two of which have been conceived specifically for the new car, i.e. a brilliant Pearl Red and a special Warm Grey typical of sports supercars. Last but not least, thanks to the adoption of the innovative sliding softtop combined with a styling concept which retains all-round protection, the Fiat 500C offers a delightful ride in any season of the year. All told, its many special features make this new car one of the best turned out cabriolet models currently on offer in the city-car segment.

The Fiat 500C is further proof of Fiat's undisputed leadership in this vehicle class where continuous innovation ensures that its position as the industry's standard is maintained. In fact the car sets new levels of in terms of comfort and safety, engineering and appointments whilst maintaining that unique and inimitable "Italian style". A new cabriolet is born which gives great excitement and utmost driving pleasure, combining captivating lines with the performance of flexible, environment-friendly engines.